Earlier this year (2018), SAP completed its acquisition of CallidusCloud. How will this impact SAP’s CRM & Hybris Cloud Portfolio?
- CallidusCloud solutions, which give companies tools to inspire and empower sales teams to follow leads to cash, compensation and career success
- Gigya solutions, which help businesses adopting a digital approach to marketing, sales and service to initiate and build trusted relationships with online customers by appropriately managing and collecting customer data
- SAP Hybris marketing solutions, which take a data-rich approach to helping marketers engage consumers throughout the buyer’s journey
- SAP Hybris service solutions, which focus on customer retention and ensuring businesses can keep customers by predicting how best to serve them
- SAP Hybris omnichannel commerce and revenue capabilities, which empower businesses to engage consumers in any channel and on any device, immediately converting transactions to revenue and growth
For more information: https://news.sap.com/sap-completes-acquisition-of-callidus-software-inc/