SAP Completes Its Acquisition of CallidusCloud

Earlier this year (2018), SAP completed its acquisition of CallidusCloud.  How will this impact SAP’s CRM & Hybris Cloud Portfolio?

So far, it appears that SAP plans to consolidate CallidusCloud product assets within the SAP Hybris cloud portfolio, which is part of SAP’s Cloud Business Group.  The acquisition of CallidusCloud completes SAP’s design of a new front office that extends beyond legacy CRM to an intelligent customer experience suite consisting of:
  • CallidusCloud solutions, which give companies tools to inspire and empower sales teams to follow leads to cash, compensation and career success
  • Gigya solutions, which help businesses adopting a digital approach to marketing, sales and service to initiate and build trusted relationships with online customers by appropriately managing and collecting customer data
  • SAP Hybris marketing solutions, which take a data-rich approach to helping marketers engage consumers throughout the buyer’s journey
  • SAP Hybris service solutions, which focus on customer retention and ensuring businesses can keep customers by predicting how best to serve them
  • SAP Hybris omnichannel commerce and revenue capabilities, which empower businesses to engage consumers in any channel and on any device, immediately converting transactions to revenue and growth

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